Monday, December 04, 2006

The (unsuccessful) Wii hunters

All Ryan really wants for Christmas (well, the thing he wants most for Christmas) is a Nintendo Wii. As most of you probably know, this little gem is nearly impossible to come by right now. Nintendo has come up with a brilliant marketing strategy that hinges on sending only enough to stores to keep people lining up each Sunday to wait for the stores to open.

And so, on Sunday morning, I found myself outside Target at 7:50 (10 minutes before they opened) waiting for a Wii. Target had given all theirs out already, so off we trouped to Circuit City, which didn't open until 10 am. There, we thought our luck changed, as we were 5th in line. Alas, the manager came outside around 9 am to tell the unfortunates in line that he had given out the 15 vouchers in his possession at 7:30 that morning. Apparently, the serious die-hards had camped out the night before.

While I can't say that I understand this behavior, I have to admit it was kind of fun to talk with the people in line. It was like an experiment in psychology. What makes people stand outside in 40 degree weather and wait for a game system? In some cases (like ours) it's just a "what the heck" attitude for a much-anticipated toy. In others, it is the parents of kids who "only want a Wii" for Christmas. I'm sure there will be many tears on Christmas morn without that white box. And then there are the die-hard fans. These folks wait outside overnight (sometimes multiple nights) for the elusive Wii. I don't know what's wrong with these people. I look at them with the same befuddlement as the people who dress as Klingons before the Star Trek conventions. I've also never been one to freak out about celebrities or wait in lines for concerts. Hey, I guess everyone needs a hobby.

1 comment:

Jenn said...

By far the best story we heard on Sunday was from a guy whose mom was 7th in line at a Target in Florida. The #1 guy in line was a man in his 80s whose doctor told him to buy a Wii because he needed more exercise. It takes all kinds.

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